Our Story

Founder Chalimah Jeanne grew up in a remote coastal town where an immense reverence for the earth’s natural beauty was instilled in her. This passion and dedication to Mother Nature combined with her deep knowledge as a Naturopath, can be found –and tasted – in each product.

Chalimah Jeanne

What do Organic Merchant do?

Organic Merchant is a holistic wellness and lifestyle brand integrating nourishing traditional, indigenous, and innovative practices into the everyday, for the optimal health and wellbeing of people and the planet.

We create organic teas, tisanes, cacao blends and bath soaks for people, planet, and purposefulness.

Each blend has been years in the making, taking learnings from modern science, ancient Western, Chinese, Peruvian and Ayurvedic teachings.

Our products are crafted with the philosophy of purity and beauty, brewing a kaleidoscope of colours and aromas to enchant the senses, heal the body and soothe the mind.

We hand-blend everything fresh in Sydney, delivering the highest quality tea, beautifully presented and sustainably packaged with care and consideration.

Every part of creating our product range is thoughtfully curated over time with consideration and care.

“I believe that simple daily pleasures such as consuming a pure cup of organic herbal tea can be one of the most nourishing practices, and a thing of beauty.” – Chalimah Jeanne

Where did it all start?

Ten years ago, OM founder Chalimah Jeanne was practising as a naturopath when she began creating tea blends for her clients with wellness in mind. They were so popular that she began selling them at markets on the weekends and it grew from there. What started out as 12 tea blends sold at Paddington Markets has expanded to one of Australia’s leading wellness tea brands.

Being a naturopath is not just Chalimah’s vocation but her way of living – an oath to live with purity, mindfulness and in awareness of nature.

OM’s commitment to using 100% certified organic produce is a reflection of this.

We believe organic consumables are not only better for people, but also for the planet. Our everyday choices are guided by whether or not it will be a good choice for our customers and the planet.

When purchasing Organic Merchant products you can rest assured that you have products containing:

  • ACO Certified Organic ingredients (ACO cert no. 12111) sourced from farms and producers who undergo rigorous auditing and meet the ACOS organic production guidelines.
  • Sustainably wildcrafted ingredients (plants harvested rom their natural / wild habitat).
  • Whole, unprocessed, premium grade Loose Leaf Tea ethically and sustainably sourced and then blended for it’s nutrient value, therapeutic properties and taste profile.
  • Raw cacao ethically and sustainably sourced.
  • Packaging that is recyclable, biodegradable, compostable or reusable.

Q&A with Chalimah

Where do you see the future of wellness heading?

There is a growing movement towards integrative health that puts the whole person first, utilising conventional medicine, complementary and alternative medicine to create optimal health and wellbeing. This really resonates with me as I’ve always been interested in this and I’ve always worked in this way. This means that the global acceptance and interest in ancient modalities of healing is increasing with exploration into how these can be introduced into modern practice. I see a shift towards nature, energy medicine and natural rhythms and I’m excited about seeing how these manifest and what new practices start to appear.

Please explain the role of naturopathy in Organic Merchant’s product range.

I have been a naturopath for almost 20 years and every product that I have created for Organic Merchant has been strategically formulated to have a specific health benefit as well as a delicious taste profile. Naturopathy is based on treating the cause and not just the condition, meaning that I will consider the whole system when developing blends. Each blend begins with identifying the organ I want to target, the system that supports that organ and the pathways to either stimulate or balance that system. I also incorporate energetic practices in my formulations that are similar to Chinese and Ayurvedic medicine.

You have recently launched a rebrand and new website. Please share a bit of information about this.

Our rebrand has been several years in the making and takes us from being a tea brand to becoming a wellness brand. I’m passionate about creating an experience for customers where Organic Merchant can facilitate their journey of wellbeing from the inside out.

What’s next for Organic Merchant?

Organic Merchant is launching new product ranges to complement and extend our tea range. We’ll also be introducing further innovation in our packaging, people, processes, culture and energy responsibilities in order to move us closer to our goal of being a B Certified business.

I’m also looking to get back into practice and offering naturopathic consultations to customers so they can take charge and feel empowered in their health journey.

Interview originally appeared in Being Magazine 2021.

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