Q&A WITH OUR FOUNDER CHALIMAH
Where do you see the future of wellness heading?
There is a growing movement towards integrative health that puts the whole person first, utilising conventional medicine, complementary and alternative medicine to create optimal health and wellbeing. This really resonates with me as I’ve always been interested in this and I’ve always worked in this way. This means that the global acceptance and interest in ancient modalities of healing is increasing with exploration into how these can be introduced into modern practice. I see a shift towards nature, energy medicine and natural rhythms and I’m excited about seeing how these manifest and what new practices start to appear.
Please explain the role of naturopathy in Organic Merchant’s product range.
I have been a naturopath for almost 20 years and every product that I have created for Organic Merchant has been strategically formulated to have a specific health benefit as well as a delicious taste profile. Naturopathy is based on treating the cause and not just the condition, meaning that I will consider the whole system when developing blends. Each blend begins with identifying the organ I want to target, the system that supports that organ and the pathways to either stimulate or balance that system. I also incorporate energetic practices in my formulations that are similar to Chinese and Ayurvedic medicine.
You have recently launched a rebrand and new website. Please share a bit of information about this.
Our rebrand has been several years in the making and takes us from being a tea brand to becoming a wellness brand. I’m passionate about creating an experience for customers where Organic Merchant can facilitate their journey of wellbeing from the inside out.
What’s next for Organic Merchant?
Organic Merchant is launching new product ranges to complement and extend our tea range. We’ll also be introducing further innovation in our packaging, people, processes, culture and energy responsibilities in order to move us closer to our goal of being a B Certified business.
I’m also looking to get back into practice and offering naturopathic consultations to customers so they can take charge and feel empowered in their health journey.
Interview originally appeared in Being Magazine 2021.
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